bradleyjoyce [dot] com

Tracking the finer details of your startup is important. You can read about this all across the web and your brain quickly becomes filled with terms like “Lifetime Customer Value”, “Churn Rate”, “Revenue per user”, “Cohorts” and much more. All of this is great. It’s important stuff that you should know about, especially if you’re running a SaaS app. The issue for me is that it has always been a huge pain in the rear to track some of this stuff, and practically no one out there in the internets gives you a detailed instruction set on how to go about it. Now, it’s as easy as adding a few extra lines of code into your app thanks to Sunnytrail, a new service by a couple of Romanian entrepreneurs. While I have some issues with some of their implementation decisions (in terms of how my apps specifically work), it is super easy to get setup and start getting data into their system from your app. Once you start sending events to Sunnytrail, they do the rest of the hard work and give you all the breakdowns for the important metrics you need to be tracking. Check out this screenshot from their demo: Pretty sweet right? Anyway, I’m super stoked to get this fully integrated across all of my apps. If you’re running a SaaS app/company and need some automated metrics, definitely check them out.